The addresses on the mail shot are all pubs with the exception of two which are off licences. The reason I have used these addresses is because these are the places people get their alcohol from. I'm hoping that the persons receiving the envelopes will display the posters included within the envelope. I feel that the posters would get the most attention and have the biggest impact in these locations.
I really like the posters and Im really happy with the ideas behind them and the way in which I've merged the separate images together. I feel they are really effective and subtle. Peoples feedback has been really positive and they have said that they have not noticed the person driving in the pint glass until they looked at the 'think!' logo and had a second look. The audience seems to like the fact that there's more to the poster than first meets the eye. This is what I was trying to achieve.
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