Image.D&AD.

I first looked at the quote given..."It always rains in your country". Then thought about trying to find the positives of rain and how I could put a positive friendly spin on the quote using type as image.

Then thought about trying to find the positives of rain.

This is my interpretation of rain falling.

I then started thinking about the direction rain fell in and other objects related to rain, and how to illustrate it using the quote it never rains but it pours.

 

I then  used the separate letters from the original quote "It always rains in your country" and used the letters as rain. I used the world rain form the original quote to make it feel like a statement was being said

"Rain. It never rains but it pours." To separate the rain from the word rain I highlighted it in white.